The best place to buy BAT is on a cryptocurrency exchange like Cointree. A crypto exchange is much like a stock exchange, except you can buy cryptocurrencies instead of stocks. Cointree is the best crypto exchange in Australia because it offers low fees, a secure and regulated platform, and is easy-to-use for everyone.

It's easy to buy BAT in [Cointree](https://www.cointree.com). Simply create and verify your account, deposit funds, and start trading. It's that easy.

You can store your BAT tokens (and hundreds of other [cryptos](https://www.cointree.com/trade/cryptocurrencies/)) in the free multi-coin wallet that you receive when you create an account with Cointree. Alternatively, you can store your coins in an external wallet like Ledger and Trezor.

The Brave organisation has an attention-grabbing pitch: “Who owns your attention? Who owns your web browsing experience? Who gets paid? If not you, then you're "product". Time to get paid.” Essentially, they want advertisers to pay you for looking at the product. In other words, your attention is the product and you should get paid for it.

The project was founded and is run by the highly successful technology entrepreneur and privacy advocate Brendan Eich. Not only was Breandan Eich a co-founder of Mozilla and Firefox, one of the web's most popular internet browsers, he also wrote the programming language JavaScript, which has become the most popular language in the world.

The Basic Attention Token (BAT) is built on the Ethereum blockchain and is used as the native currency on the Brave web browser. The currency is paid by advertisers to both creators who make ads and users who view them. This will help users see only the ads they’re interested in. The BAT tokens can be used to tip content creators, whether they’re a writer, artist or even a Twitter user. Consequently, the Brave Attention Token price isn’t only important to the project's investors, it’s important to its users — aligning their incentives. This isn’t only creating a more transparent and fair system that respects users' attention, it helps prevent malware, invasive cookies and malware. As the economic incentives are so different to competing browsers, Brave can afford to be dedicated to privacy and security in a way that its competitors aren’t.

When investors and traders are looking at the BAT AUD price, they want to see what's driving the growth. Moreover, they want to use the data as a price prediction of the future growth of the network to help determine whether it’s a good investment. The digital advertising industry is currently worth over AU$450 billion and is growing fast. Already, Brave has penetrated this market with 30 million monthly active users, 10 million daily active users, and 1 million verified creators. There have been thousands of ad campaigns with leading brands and millions of wallets created to store BAT. Brave is focused on taking the Brave browser, the Basic Attention Token, and crypto in general to the next billion users. In summary, the Basic Attention Token is a project that helps bring privacy and security to anyone who uses the platform. Built by the man who created one of the most popular programming languages in the world, and already with 30 million monthly active users, many investors see it as one of the most promising projects in the space. For specific financial advice, always consult a licensed professional.